We surely all know what an influencer is and probably all know the definition of influencer advertising. The phenomenon of advertising through people is now used more and more as it seems to be more effective than simple online posting. A lot of business are not really sure however that it is the best fit for their business and are not sure whether they should use Instagram or YouTube influencers to promote their brand
At Influential we believe that It depends on what you are advertising, if your product is easy to use, and if it is is a B2C or B2B type of service. Influencers are going to try out your product or service nd offer a honest review so you do need to choose your online ambassador carefully.
For example : A company such as Gymshark has gained its notoriety by sending its clothes to influencers they knew were into Gym workouts and would therefore like their products. This led to a worldwide following and customer base and online brand recognition that could not have been achieved through traditional marketing methods.
Here is an article on influencers and their power on followers
https://www.adglow.com/blog/the-power-of-social-media-influencers-infographic
Should I use YouTube influencers or Instagram influencers?
You have to firstly define what your campaign objective needs in terms of explanation and reach. Different social media platforms appeal to different types of users.
YouTube;
YouTube is definitely the best platform if you’re product has to be explained thoroughly to your audience. A brand selling makeup, beauty products , teeth whitening kits would opt for this platform as it allows the Influencers the opportunity to explain in detail how to use the products better.
Example
Instagram ;
Instagram is really visual, so if your product does not need more than a brief demo or your products can be explained through pictures, this is the platform for you. This will be more cost effective and there is a chance that your picture will be seen by a larger amount of people .
Example
Please consider however, that while using influencers can be effective and your brand or product will definitely be elevated, it will cost a lot more than the average spend on a more traditional form of advert .
Pricing depends on each influencers price rate and the number of followers they have so find the best person you can within a set budget and don’t expect to have Kim Kardashian reviewing you – unless you are very special or very lucky!