Being a startup is a real challenge. It is something that requires a lot of energy, time, organisation and lots of information. In order to start your business here are 5 things you need to consider in order for your business to grow
- Know your target market and your customer’s buying habits – Knowing who you sell your products to is key as it will allow you to know where to find customers, how to reach them and what method is best to attract new sales. Every customer’s buying habits are different – some customers are everyday shoppers that will buy things that they both need and don’t need. Those customers are easy to reach on social media for example as they are generally aware of the latest trends and are ready to pay for them. Then there are those customers that only buy products on occasions such as birthdays, anniversaries, etc. Check out this article on customer buying habits to learn more.
- Know what you offer – Knowing what you’re selling is the best way to convince your customer that they will need your products. The confidence you show while introducing a new product must somehow demonstrate that it can change or improve a customers lifestyle. For example, if you are selling a car, knowing all the functionalities and what features correspond to your consumer, will make them feel like this is the car they have been waiting for and encourage them to purchase.
Here is a little video on how to sell anything: https://www.youtube.com/watch?v=KJe7yDTEDTU - Have sufficient funding – When starting your business, you need to make sure that you have enough finance in place. Funding is the fuel that makes your business work and without it, you are going to struggle to survive. It doesn’t matter whether you think your service need funds or not, there will always be times when you need some money to make things such as your marketing efficient. Here is an example of the different types of funding – https://thetechpanda.com/seven-types-of-funding-sources-for-your-startup/11238/
- Get on top of planning – Being organised is one of the hardest things for a novice entrepreneur. Do not lose hope if your not naturally organised as there are plenty of tools that can help you become the master of planning and organising. Being organised will help you monitor all your business activities and help to improve and accelerate your sales. Planning will help you figure out where best to devote your time and what aspect of your business needs your attention most
Check out this awesome tool on planning for your business
https://inc42.com/resources/important-business-planning-tools-startups/ - Never lose hope – No matter how well your business is doing, the most important thing is to trust the process and believe in your product. Being confident in yourself and keeping faith in your business will help you become the master of selling and this is the key to your business success. Gain confidence with these tips: https://www.inc.com/murray-newlands/6-tips-to-build-self-confidence-for-business-success.ht ml