Five tips for using social media
Social media is one of the most used forms of digital marketing today and reaches twice as many people than any other form of advertising
Facebook, Twitter and Instagram are the 3 leading platforms that are used most globally having over 4 billions users .
Here are 3 tips on how to make your social media your best weapon.
1.Choose your platform wisely
Facebook business
In terms of digital marketing, Facebook remains the market leader. Facebook has given users multiple tools such as Facebook audience and page insight, Facebook ad manager each to help you, and them, know the audience much better. Facebook will target your audience activity each week and direct users towards your page based would be more interests. Facebook is definitely more of a descriptive type of advertisement platform, which means that things that require more an explanation are better off being advertised on Facebook. Example below
Find out more about facebook advertising : https://www.facebook.com/business/news/what-businesses-should-know-about-the-upcoming-tool-for-managing-off-facebook-activity/
Instagram Business
Instagram started online advertising also in 2013. Different from facebook type of advertising , the platform is more image based . In other terms the most important when advertising on instagram is to provide the best visuals as it will catch your target’s attention quicker.
This is an example of what an advert should look like , the image stands out and it appeals to the the target. We know straight away that the company is selling a different juice cleanses which will then appeal client to read the caption and discover the Black Friday Sale on the instagram post.
Make sure your content is special and that it will catch your customers. Get more informatiom on how to advertise instagram : https://blog.hootsuite.com/instagram-ads-guide/
Twitter Business
If your business has a very corporate image , twitter is definitely the best way to advertise. Twitter is the best promotion for companies focusing on B2B services . Twitter has about 321 millions followers ,at least 85 % of businesses are on twitter .
More information on twitter advertising : https://business.twitter.com/tr.html
2.Add value for your customers
Added value will grow your following no matter what channel you choose. This could include things like running competitions exclusive to social media, offering discounts or sharing specialist advice or information relating to your industry. See content marketing.
3.Planning , Planning , Planning
It is very important to make a plan of all the posts you are looking to share. Planning your social media will give you the opportunity to place a strategy to know when to post and where to post . Based on previous researches your would have done to know when your audience is the most actif on facebook or instagram you will than be able to plan your social media . This is one of the most important of your digital marketing as it will allow you to focus on other areas such as SEO and adwords .
4.Be consistent
If you want your social media to generate leads and to bring traffic to your website/page , you will have to follow your plan . Being consistent in posting will help you build your brand and your image . Your customers are going to be able to know what to expect from your products . Consistency also mean keeping the same image you would like your customer to have
For example : Coca cola makes all their post in red and it has been the same for years now
More info on how consistency is the key to your social media success : https://deschenesregnier.com/in-social-media-consistency-is-the-key/
5.Communicate with staff
Make your staff aware of your social media presence and communicate with them on how each platform is intended to be used to benefit the business.
Your employees are brand ambassadors and are often the people dealing with customers. It’s important that such staff are aware of what social media platforms you are on. You should also highlight what customers may expect from their engagement with your business through social media.